Background

In a world of Top Golf and Five Iron, using golf as a way to play games revolutionized how people viewed golf. In an ever-changing world of golf, Chelsea Piers Golf Club began a partnership with Inrange, a system that allows the gamification of golf for all ages, while also allowing their ball-tracking information to allow accurate target practice for avid-golfers. 

Goal

Show customers and potential new customers the new Inrange technology at Chelsea Piers Golf Club that can help them either up their game, or have the perfect night out with friends in the heart of New York City.

Three stages of the launch & Results

Photo and film shoot

I was the videographer on this shoot while also working with our production team behind the scenes to ensure that our photos accurately showed Chelsea Piers’s new Inrange technology. Positioning and directing our models to ensure that they were showing the breadth of the new technology while also showing the engaging environment of the driving range

Editing Inrange Footage

Taking the footage from the photo and film shoot, and compiling it together for a launch video, an avid-golfer video, and a more casual Friday night out video with friends

Publication of Videos

After the editing process, the videos were launched on our In-House Reach screens, OOH Advertisments, and Chelsea Piers NY Instagram page.