Background

Every year, National Youth Sports Week is celebrated by and hosted by the National Council of Youth Sports. At Chelsea Piers, youth sports is at the core of Chelsea Piers’ programming and a week that they strive to celebrate.

Goal

Raise awareness on social media about National Youth Sports Week while also educating staff and kids within the facilities about the week.

Collaboration & Responsibilities

I collaborated with both our Connecticut-based content creator and our Chelsea Piers Design team to make sure that we were getting the correct content and design templates. 

1. Content Creator – I had them focus on collecting and taking photos for carousels, filming needed footage, and providing editing assistance.
2. Design Team – Opened up a creative brief and led the revision and approval processes to ensure that the colors, logos, and information were in line with the campaign.
3. My Responsibilities – Ensuring that we were posting in-line with the National Youth Sports Week themed days and that our posts were relevant to each topic. I also led filming and editing of the mini-interviews for Instagram Reels, developing social media posts, blog writing.

Results

Social Media Posts

Each day of the week for National Youth Sports Week corresponded to a specific topic, such as Jersey Day, Safety Day, and National Coaches Day. There was a combination of both carousel posts and mini-interviews with coaches that utilized the different design elements and templates that were created by the design team.

Blog Posts

Worked on the copywriting for the National Youth Sports Week Playbook Blog article to ensure that correct information about the week-long celebration was explained, while also giving ideas on how athletes, staff, and family members could help celebrate.